Social Media Strategy & Analytics With a Side of Relatability

With nearly 14 years in client-facing roles, I’ve developed a deep instinct for understanding people. It’s that insight that fuels my approach to community building and brand storytelling. My curiosity for digital culture and passion for social media led me to pivot into community management and marketing, where I could blend strategy, creativity, and real-time connection.

Since making the shift, I’ve been lucky to collaborate with several Fortune 500 brands (some under NDA), helping them craft a distinct voice, show up authentically in digital spaces, and foster communities that actually care about what they’re creating.

I thrive at the intersection of culture and creativity,  especially when it means tapping into Gen Z and Millennial audiences, staying ahead of emerging trends, and experimenting with new formats and platforms to push a brand’s presence forward.

If your brand is ready to build something bold and meaningful — let’s talk.